play until they can’t look away

Get ready to embrace the electrifying energy because the FIFA Women’s World Cup™ has arrived!  

As of July, fans from every corner of the world will be arriving in Australia and New Zealand, bringing endless excitement to cheer on their team. Stadiums will come alive with chants and cheers in languages from every continent, proving that football truly unites the world.

As an official sponsor of the FIFA Women’s World Cup™, adidas will be supporting the world’s best female football players during this year’s tournament. To celebrate, adidas will be hosting several activations that fans from around the world can join in. Check out what’s happening across Melbourne and Sydney while you’re in town!

Activations

  • Where
    MARTIN’S PLACE, SYDNEY (BETWEEN PITT ST & CASTEREAGH ST)

    When
    17th July - 20th August

    Standing as a testament to one of the most loved sports around the world, a giant replica of the Official Match Ball of the FIFA Women’s World Cup™ will tower over the landscape of Martin’s Place in Sydney from 17July to 20 August.

    A jaw dropping representation of women’s football that will make your inner football fan go wild. This giant light-up spherical wonder is designed with incredible detail, from the stitching to the texture, the giant Official Match Ball pop up is the perfect spot for an epic snap while down under in Australia.

  • Where
    SYDNEY, 201 KENT STREET & 207 KENT STREET

    When
    19th July - 20th August

    In an Australian media first and unapologetically bold take-over, these iconic adidas sites are impossible to ignore. From 19 July until 20 August, venture across 201 and 207 Kent Street, Sydney to check out the massive building creatives of adidas athletes, Mary Fowler and Caitlin Foord.

    Both building creatives meticulously designed with eye-catching elements, featuring vibrant colours and sharp imagery. Step into the realm of athletic excellence with these pieces of art that encapsulate the power and passion of women’s football, celebrating the tournament as well as Australia’s home-grown talent.

  • Where
    130 Pitt Street, SYDNEY

    When
    Monday - Wednesday: 9:00am – 7:00pm
    Thursday - Friday: 9:00am – 9:00pm
    Saturday: 9:00am – 7:00pm
    Sunday: 10:00am – 7:00pm

    The first of its kind in the Pacific region, Pitt Street Sydney is home to adidas’ newest two-story store, housing Performance, Sportswear and Originals products. This new store features installations created in partnership with Sydney artists, integrating the local culture and community of Sydney, whilst also celebrating the adidas iconic legacy.

    Throughout the tournament, visit the store for the ultimate football experience. Fans can score a limited edition green and gold adidas cape as a FREE gift with any purchase throughout the tournament (on selected days) and check out the golden boot, golden glove and golden ball awards which will be on display from 20 July.

    adiClub members will be able to unlock giveaways such as signed Federation kits and official match balls from played games.

  • Where
    MRS MACQUARIES CHAIR, SYDNEY

    When
    10th - 20th August

    Ready to play until they can’t look away? Join us at Mrs Macquaries Chair, Sydney to celebrate the FIFA Women’s World Cup™.

    From 10 August to 20 August, adidas are bringing the ultimate Women’s World Cup experience to Sydney with a multi-level home, stadium adidas.

    Downstairs, grab your teammates and watch the adidas’ FIFA Women’s World Cup™ campaign come to life. Who knows what you might experience? Mary Fowler up close and personal? An Official Match Ball bowling alley? Make your own player card? The possibilities are endless.

    Level 2 will be reserved for VIP experiences for selected adiClub members and their friends as well as VIP guests. This includes a series of epic watch parties in which adidas will stream select games of the FIFA Women’s World Cup™ live and invite the adiClub community to join in the fun with other entertainment provided including DJs, food and drinks, giveaways and more.

  • Where
    Bourke Street, MELBOURNE

    When
    30th July - 13th August

    Get ready to be captivated by the incredible visual spectacle of anamorphic billboards, placed around Melbourne, Sydney, Brisbane and Auckland.

    These epic creations hero Mary Fowler, the Women’s World Cup Official Match Ball as well as capture the excitement of the tournament in a large display. Don’t miss the epic hero site on Bourke Street, Melbourne which features full hero motion graphic, sure to catch the eyes of bystanders.

    If you'd like to get a taste of the Bourke Street hero site, 2D anamorphic billboards can be found across Flinders Street in Melbourne, King George and Stoney Creek Rd in New South Wales, Adelaide and Creek Street in Brisbane and Queen Street in Auckland throughout the tournament.

  • Where
    On the Snapchat app

    When
    Throughout the tournament

    Bring Australian athletes Mary Fowler and Caitlin Foord into your world and interact with them through an augmented reality lens on the Snapchat app.

    Search 'adidas' in the Snapchat app to find the lens or scan the Snapcode and choose your player, then pass the ball to watch them showcase their football skills.